FutureのPromise
Client: Tokio Marine
Industry: Insurance
Role: Account Servicing/ Creative Director
This is one of the projects I am most proud of.
We successfully won the pitch against three other agencies by demonstrating our ability to interpret the client's brief and aspirations and transform them into a compelling mock-up video. Using AI tools like MidJourney, we created a visual concept that effectively helped the client envision the final video outcome. This innovative approach not only impressed the client but also showcased our expertise in leveraging technology to bridge creative ideas with practical execution.
Interpreting Client Vision
When we first received the brief from the client about launching a new product targeting high-net-worth individuals with a concept centered around The Promise of the Future, I immediately understood what they wanted to achieve. To convey my vision, I created an example video by editing together footage from other TVCs, showcasing the desired mood, tone, direction, narration, and message. The client was thrilled with the concept, and I distinctly remember the marketing director saying, "This is what we want."
Bringing Storyboards to Life with AI
Building on this, we developed a final storyboard for the director to follow. Using AI tools like MidJourney and Runway, we created a mock-up video that helped the client better visualize the angles, direction, and overall look of the final production. This approach ensured alignment and clarity, making the process smoother for everyone involved.
Being the producer
I also had the privilege of working with renowned local celebrity Edmund Chen and talented Director Cheryl Tan. As producers, we collaborated with vendors to coordinate filming locations, wardrobe, makeup, and hair, ensuring every detail was meticulously planned. It was an incredible experience combining creativity, technology, and teamwork to bring the client's vision to life.
