Driving Youth Engagement
Client: Punggol Driving Range
Industry: Golf
A Video Series Boosting Punggol Driving Range's Reach
For Punggol Driving Range, the goal was to attract a younger demographic, particularly students, and expand their customer base. To achieve this, we created a video series featuring talented teenagers who reviewed and introduced the driving range in an engaging and relatable way. We focus heavily on Tik Tok channel as it’s where young people are active, The series successfully captured the attention of the target audience, generating significant awareness and excitement around the location. As a result, Punggol Driving Range experienced an increase in both foot traffic and revenue, solidifying its presence as a popular destination for the younger crowd.
Roles:
Director: I led the overall creative direction, ensuring the show’s concept and vision were executed seamlessly. I guided the team through every stage of production, from planning to final delivery.
Filming/Cameraman: I personally handled the filming process, capturing engaging visuals with attention to angles, lighting, and details that brought each recipe to life.
Post-Production Direction: I oversaw the editing process, providing clear guidance on pacing, transitions, and overall aesthetics to ensure the final product was polished and on-brand.
Posting: I managed the publishing of the episodes, optimizing them for platforms like Facebook, Instagram, Xiao Hong Shu, Tik Tok to reach the target audience. This included crafting captions, creating thumbnails, and ensuring a consistent posting schedule.
Role: Project Lead/ Content Strategist
