Elevating Noname Yacht’s Digital Presence
Client: No Name Yachts
Industry: Yachts
Sailing Into the Social Spotlight
Transitioning from traditional marketing methods like word-of-mouth and Google Ads, Noname Yacht aimed to broaden their reach and enhance brand visibility through social media. We developed a strategic campaign that combined influencer marketing and targeted social media advertising, creating authentic and engaging content that resonated with the right audience. This approach not only amplified brand awareness but also positioned Noname Yacht as a standout choice for luxury and adventure on the water.
50K video views
2 months
Roles:
Director: I led the overall creative direction, ensuring the campaign’s vision was executed seamlessly. I guided the team through every stage of production, from conceptualization to final delivery.
Filming/Cameraman: I personally handled the filming process, capturing engaging visuals with careful attention to angles, lighting, and details that showcased the golf course’s upgrades and customer experiences.
Post-Production Direction: I oversaw the editing process, providing clear guidance on pacing, transitions, and overall aesthetics to ensure the final content was polished and on-brand.
Content Strategy: I developed the content plan tailored to each platform—Meta, TikTok, and Xiaohongshu—ensuring the messaging resonated with the target audience and maintained a consistent voice across channels.
High engagement
Role: Project Lead/ Content Strategist/ Director/ Cameraman
1000 new followers
in 2 months
