Let’s talk about Menopause
Client: Nomeno Enhanced
Industry: Health Supplement
Empowering Women Through Menopause Awareness
Menopause is often a taboo topic, with limited awareness about women’s well-being during this stage. To address this, we propose a video series featuring women sharing their mental health journeys, alongside roadshows to educate on hormonal imbalances and menopause. Scientific insights will also be shared on social media to foster greater understanding.
10K video views
My Role:
As the Marketing Executive, my responsibilities included:
- UGC Campaigns: Reaching out to content creators, drafting content briefs, and following up with creators to ensure high-quality videos. These user-generated videos were later used for paid ads and organic TikTok content, boosting brand visibility and sales.
- Video Production: Directing and overseeing the production of video content for the brand, including the "Let's Talk About Menopause" series, which featured real women discussing their menopause journeys.
- Sales & Customer Engagement: Actively participating in roadshows, giving sales talks, educating customers about Nomeno’s benefits, and closing deals. I was recognized by the General Manager for my ability to drive sales and connect with customers.
- Campaign Strategy: Collaborating with the team to create ad strategies that leveraged the UGC videos and sales insights to maximize ROI.
Results:
- Sales Growth: The UGC campaign and roadshow participation played a key role in increasing sales during targeted campaigns.
- Increased Engagement: The "Let's Talk About Menopause" video series garnered significant attention, boosting social media engagement and brand awareness.
- Customer Loyalty: My direct interactions with customers at roadshows helped build trust in the brand, leading to positive word-of-mouth and repeat customers.
30% ROI
Role: Project Lead/ Content Strategist/ Director/ Editor
200% increase
in sales