Rebuilding Trust and Brand Image
Client: Mandai Executive Golf Course
Industry: Golf
A Campaign That Revives Mandai Golf Course's Reputation
Mandai Golf Course faced negative feedback that impacted customer trust. To rebuild its image, wlaunched the 12-month "We Want You Back" campaign on social media. Through a mix of content creation and strategic channel activation, we produced engaging videos featuring facility upgrades and user-generated testimonials, shared on Meta, TikTok, and Xiaohongshu (XHS) to reach both local audiences and Chinese travelers. We also managed reputation by responding thoughtfully to negative Google reviews and inviting customers back to experience the improvements. This multi-channel approach successfully revived interest and trust, positioning Mandai Golf Course as a premier golfing destination in Singapore.
30% increase in Revenue
12-month campaign
Roles:
Director: I led the overall creative direction, ensuring the campaign’s vision was executed seamlessly. I guided the team through every stage of production, from conceptualization to final delivery.
Filming/Cameraman: I personally handled the filming process, capturing engaging visuals with careful attention to angles, lighting, and details that showcased the golf course’s upgrades and customer experiences.
Post-Production Direction: I oversaw the editing process, providing clear guidance on pacing, transitions, and overall aesthetics to ensure the final content was polished and on-brand.
Content Strategy: I developed the content plan tailored to each platform—Meta, TikTok, and Xiaohongshu—ensuring the messaging resonated with the target audience and maintained a consistent voice across channels.
Broaden customer base to more expatskskk
Role: Project Lead/ Content Strategist/ Director/ Cameraman
400K+views
12-month campaign
