Jeffrey’s Cooking Show
Client: Actor Wang Yu Qing
Industry: Personal Brand
Engaging Audience and Strengthening Fan Base Through a Cooking Show
Featuring easy-to-follow recipes, nostalgic dishes, and practical meal ideas tailored to busy lifestyles and common dietary preferences, the show is designed to provide real value in an entertaining way. A warm, conversational tone and authentic moments are captured to create an approachable vibe, while interactive elements like fan-submitted recipes, live Q&A sessions, and shared cooking tips are incorporated to foster a sense of community.
50K video views
2 months
Roles:
Director: I led the overall creative direction, ensuring the show’s concept and vision were executed seamlessly. I guided the team through every stage of production, from planning to final delivery.
Filming/Cameraman: I personally handled the filming process, capturing engaging visuals with attention to angles, lighting, and details that brought each recipe to life.
Post-Production Direction: I oversaw the editing process, providing clear guidance on pacing, transitions, and overall aesthetics to ensure the final product was polished and on-brand.
Posting: I managed the publishing of the episodes, optimizing them for platforms like Facebook, Instagram, Xiao Hong Shu, Tik Tok to reach the target audience. This included crafting captions, creating thumbnails, and ensuring a consistent posting schedule.
High engagement
Role: Project Lead/ Content Strategist/ Director/ Cameraman
1000 new followers
in 2 months
