Innovative Renovation Solutions
Client: FT2
Industry: Renovation
Building Brand Presence and Generating Leads
The home renovation and interior design industry is highly competitive in Singapore, so standing out was a key challenge. We focused on showcasing FT2's unique approach to design—emphasizing their creativity, attention to detail, and client-centric process. We created content that was both educational and compelling, positioning FT2 as experts in the field. By addressing common concerns or questions around home renovations and offering a call-to-action to schedule consultations, we increased the likelihood of viewers converting into leads.
25% increase
in qualified leads
My Role:
As the Project Lead, I was responsible for a range of tasks, including:
- Content Strategy Development: Designed a content strategy tailored to FT2’s objectives, focusing on building brand awareness, showcasing their expertise, and generating qualified leads for consultations.
- Content Creation: Developed a variety of content formats (video, images, and text) that demonstrated FT2’s interior design services, from before-and-after transformations to design tips and client testimonials.
- Talent & Interior Designer Engagement: Coordinated with relevant acting talent and worked closely with FT2's interior designers to ensure the content authentically represented the design process and brand values.
- Scripting: Created compelling scripts for the video content, ensuring a balance of educational value and emotional appeal to potential clients considering renovation services.
- Video Direction: Directed the video shoots, working closely with the interior designers to showcase their design expertise and with the talent to ensure the final product was engaging and informative.
- Post-Production Collaboration: Directed the editing team to create polished, visually engaging content that aligned with the campaign’s goals and branding.
- Collaboration with Ad Team: Worked with the ad team to ensure content was optimized for lead generation and effectively targeted the right audience.
Results:
- High Engagement & Conversion Rates: Ad campaigns achieved an average engagement rate of 12%, with a 25% month-over-month increase in qualified leads.
- Increased Reach: Content reached over 150,000 users across platforms within the first three months, with a click-through rate (CTR) of 3.5%.
- Boost in Consultations: Client consultations rose by 40% within six months, contributing to a 30% increase in project bookings.
40% increase
in client consultations
Role: Project Lead/ Content Strategist/ Director/ Account Servicing
CTR = 3.5%
first 3 months