Bring Back the Hongkongese Vibe
Client: Friends Kitchen HongKong
Industry: F&B
How to attract more customers on a tight budget?
Rather than investing heavily in social media ads, we proposed a content-driven strategy that utilized viral potential through unique and creative videos inspired by popular movie scenes. The goal was to generate buzz on social media platforms like TikTok, Facebook, and Instagram to drive foot traffic to the restaurant.
500K video views
3 months
My Role:
As the Project Lead, I was responsible for a range of tasks, including:
- Client Pitch & Brief Development: Met with the client to understand their business goals, target audience, and budget constraints. Developed a strategy tailored to their needs and presented creative ideas to secure approval. -
- Strategy Development: Created a content strategy that combined viral potential with engaging storytelling. Focused on leveraging pop culture (specifically famous movie scenes and characters) to promote Friends Kitchen’s signature dishes.
- Storyline & Script Development: Crafted compelling storylines and wrote scripts for the videos, ensuring the content was engaging, on-brand, and culturally relevant.
- Video Direction: Directed the video shoot, ensuring that the final product aligned with the creative vision and captured the desired tone and energy.
- Ad Campaign Management: Partnered with the ad executive to create and execute targeted social media ad campaigns to amplify the reach of the videos.
Results:
- Increased Foot Traffic: Following the video launches, customer visits rose, and the client reported higher levels of engagement both online and in-store.
- Social Media Success: The videos gained hundreds of thousands of views, with many users sharing and commenting on the content, generating organic buzz.
- Client Feedback: The client was thrilled with the outcome, with many customers mentioning that they discovered the restaurant through the viral videos on social media platforms.
5% ROI
3 months
Role: Project Lead/ Content Strategist/ Director/ Account Servicing
10% increase
in sales