Website
I created an intuitive and visually appealing website that encapsulated the whimsical, royal, and vintage tone of the brand.
The design focused on creating a rich, immersive experience with textures, colors, and fonts that matched the eclectic and mysterious vibe. I ensured the user experience was smooth, with a focus on storytelling through visuals.
Butterfly Apothecary’s brand was a unique blend of whimsical, royal, and vintage aesthetics, with a touch of mystery.
I carefully interpreted these elements to inform the overall design concept. Drawing from existing branding assets, I designed a website interface that felt both luxurious and quirky, while staying true to the brand’s identity.
Tools
Social Media
Social media content creation goes beyond simply posting—it’s about encapsulating a brand’s identity into a cohesive digital narrative.
I developed a custom color palette that aligned seamlessly with the product labels and packaging, ensuring visual consistency across all touchpoints. Leveraging a mix of AI-generated images, stock visuals, and direct imagery, I curated a social media feed that exudes harmony while reflecting the brand’s identity. This strategic approach not only created an aesthetically appealing feed but also reinforced the brand’s essence through every piece of content, delivering a compelling and recognizable presence online.
Collaterals
I created a product catalog that wowed the client and helped them present their products to potential customers.
The catalog design included beautifully styled visuals and detailed product descriptions, ensuring each item was showcased in a way that captured the attention of the target market.
AI-Generated Images
At the time, Butterfly Apothecary hadn’t yet invested in studio photography for their products.
To fill this gap, I used AI tools like Flair.ai to generate high-quality product imagery that met the brand’s visual standards. These AI-generated visuals helped establish a cohesive aesthetic for the brand's key visuals until the brand could invest in professional photography.
Product Photoshoot
To ensure the final product visuals were up to standard, I conducted a product photoshoot.
I handled the logistics, ensuring that the photoshoot was well-executed and aligned with the brand’s whimsical and royal vibe. The photos turned out beautifully and were incorporated into the final assets for the brand’s marketing materials.
